The multi-million-pound marketing campaign was based on a comprehensive study of both online gambling customers and ones that frequent land-based casinos. The city landscape and popular casino images have been interspersed aiming to convince viewers that Genting Alderney’s online casino offering provides atmosphere really close to the one at brick-and-mortar casinos. The capital of Malaysia is where Genting was founded 50 years ago. Genting Alderney revealed that the spot is entitled ‘The Player’ and features a fictional character called Charlie roaming through the streets of Kuala Lumpur. , - The TV commercial which premiered on October 5, 2015.
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